Pineapple Lumps

Sounds appetizing, no?  On my constant quest for new and exciting foods here in New Zealand, I've passed Pineapple Lumps in almost every dairy and grocery I've been in.  They are small pineapple chunks, dipped in chocolate, or so I presumed from the description on the package. During a snack run today, I decided to give them a whirl.
    

Upon first glance, they look like miniature candy bars:

     
Once bitten into, I was expecting a dried pineapple. However, I found the following:

The consistency is a cross between laffy taffy and a marshmallow peep.
    

So, note to self, Pineapple Lumps are not what I expected; a yummy health food treat.  They are, in fact, glorified junk food...that I will continue to snack on throughout the day!